Walking Football Partnership with Drinkaware
/Helping walking football participants across Scotland make better choices about their drinking.
l-r Andy Gould, Scottish FA Head of Football Development, Gary McLaughlin, Chairman of Walking Football Scotland, Ian Maxwell, Chief Executive of the Scottish FA, Elaine Hindal, Drinkaware Chief Executive and Craig Brown CBE.
The Scottish FA welcomed national alcohol education charity Drinkaware as a new research partner of walking football and Walking Football Scotland are delighted to play their part in the partnership.
Working together, Drinkaware will gather vital information from walking football participants on their health and alcohol consumption, allowing them to monitor participants’ drinking habits and subsequently try to improve them.
Drinkaware will also distribute information on drinking and its effects on health to our participants in order to educate them on the dangers of excessive alcohol consumption and the benefits of regular exercise.
The partnership was launched at Lesser Hampden on 23 October, with a team of Drinkaware ambassadors, watching a walking football match, organised by WFS Trustee Matt Ramsay and meeting former Scotland National Team manager Craig Brown CBE and others passionate about walking football.
Great to see the players enjoying walking football at Lesser Hampden.
Gary McLaughlin, Chairman of Walking Football Scotland said: “This partnership encourages us to talk about alcohol and drinking habits. Drinkaware provides easy access to tools and information to help work out the amounts we are drinking and to educate ourselves and be more aware of the risks of misuse.
“Walking Football Scotland are delighted to be working with both these organisations to deliver better informed choices about drinking”
Elaine Hindal, Drinkaware Chief Executive, said: “Drinkaware is delighted to be the headline partner of walking football in Scotland.
“Walking football is an increasingly popular and fun way for older people to improve their health and wellbeing and we are committed to finding new and innovative ways of reducing the harms caused by alcohol.
“Working in partnership with Walking Football Scotland and the Scottish Football Association is a fantastic new opportunity, which allows us to work directly with communities across Scotland to help people make better choices about their drinking.”
Ian Maxwell, Chief Executive of the Scottish FA, said: “Walking football is a fast-growing initiative with clear health benefits, which dovetails with Drinkaware’s mission of promoting healthier lifestyles through a reduction in alcohol consumption.
“The health benefits of both responsible, informed drinking and increasing participation in sport are obvious. We are extremely pleased to welcome Drinkaware on board to both help to grow this wonderful sport and improve knowledge and awareness of responsible drinking.”
Craig Brown, who is also a patron of Walking Football Scotland, said: “Walking football is a fantastic way for people of my generation, who are perhaps no longer able to play at a quick pace, to participate in this wonderful sport and remain active.
“Drinkaware’s mission of promoting healthier lifestyles ties in perfectly with the ethos of walking football, which is to provide a platform for as many people as possible to remain fit and enjoy a healthy lifestyle.”
Supported by the Scottish FA and Walking Football Scotland, the sport aims to improve, maintain and promote the physical, mental and social wellbeing of older adults through a slower-paced version of the beautiful game.
FOOTBALL FOR LIFE
l-r Gary McLaughlin, Elaine Hindal and Andy Gould at the launch
Drinkaware Ambassadors joined Ian Maxwell, Scottish FA Chief Exec., Craig Brown and others pitch side at Hampden park.
For further information on Drinkaware, please go to link below;
